Welcome to the FRC Blog! In our blog we cover topics that we think might interest customers and friends of FRC, from news and events to trends to interesting new products and manufacturing processes! Let us know what you think!


THINK PAPER CALENDARS AND PLANNERS HAVE GONE THE WAY OF BUGGY WHIPS, VHS PLAYERS AND THE MILKMAN?

THINK PAPER CALENDARS AND PLANNERS HAVE GONE THE WAY OF BUGGY WHIPS, VHS PLAYERS AND THE MILKMAN?

I probably shouldn't admit this as a dedicated HALO Rep, but frankly I did too.  Then I learned more about HALO's popular 365 Calendar Program, the largest in the promotional products industry.  According to The New York Times, "The sales of appointment books and planners grew ten percent from 2014-15 to 2015-16 to $342.7 million, and decorative and other calendars increased by eight percent to $65 million in that time, according to figures from NPD Group, a consumer research firm." Click Here NY Times 

 Two of the reasons for this interesting trend?  Personalization and Flexibility.  Paper calendars and planners simply occupy different space in user's minds from their digital calendar siblings.  After all, when the cell phone battery dies, the paper calendar or planner still knows what day it is!

HALO Branded Solutions offers the largest line of paper calendars in the Promotional Products industry. Want to receive a paper catalog of our paper calendars via USPS?  e-Mail your request to customerservice@frcmktg.com

For more information:

CLICK HERE TO CHECK OUT THE HALO 365 CALENDAR PROGRAM:

CLICK HERE TO LEARN MORE ABOUT ADDING CALENDARS TO YOUR MARKETING MIX:

CLICK HERE TO LEARN HOW CALENDARS COMPARE TO OTHER MEDIA:

 

CLICK HERE TO CHECK OUT THE HALO 365 CALENDAR PROG

The HALO Best Sellers Program:   Inexpensive, Trending Products That Will Make Your Brand Shine!

Looking for inexpensive, trending promotional products that you can count on to make your brand stand apart from your competition?  Try HALO's Best Sellers program for inexpensive products that will bring a smile to your customers' faces and add to your bottom line!

Check Out the HALO Best Sellers Program

Organizing a Trade Show Booth: Where To Start?

Exhibiting Signs of Tradeshow Angst?

This blog post provides an in-depth look into the details of successfully running a trade show event. As luck would have it, FRC Marketing/HALO can provide products for every type of show from the booth design to the gimmies! 

Blog Post:  Tradeshow Angst

Advertise In Style:  The Power of Promotional Apparel

Are you too sexy for your shirt?! 

This blog post takes a look at why and how promotional apparel is a great way to build a brand.  Includes everything from helpful statistics on the power of apparel to information on decoration!

Blog Post:  Promotional Apparel - Why and How?

The Effect of Social Cause Marketing

Cause and Effect

The positive PR a business receives from a well-executed cause marketing plan can have multiple benefits. Brand loyalty is strengthened among current customers. The business may also acquire new loyal customers who are passionate about the cause the business promotes. In fact, studies have shown that 94 percent of consumers are likely to switch brands, about equal in price and quality, to one that supports a social issue.

This blog post takes a look at how to use promotional products to extend the life of cause marketing campaigns.  Includes cause marketing campaign ideas and promotional product statistics and links to resources on HALO.com.

Blog Post:  Cause and Effect Marketing

Interested In Learning More About Corporate Gift Programs?

Why Corporate Gifts?  

The giving of gifts is an important part of the human experience and connects us with family and friends. The act of giving helps define our relationships, strengthens our bonds and reinforces our feelings toward the recipient. When the right gift is given, it becomes more than just an item to the recipient. It becomes a tangible reminder of the relationship that exists between the giver and the recipient. Why is this important? Because relationships matter, and in business, relationships really matter.

To learn more, check out HALO's take on Corporate Gift Programs  by clicking the link below:

Blog Post:  Why Corporate Gift Programs?

Where did the Polo Shirt come from?

The venerable Polo Shirt, a staple of the promotional products industry, had its beginnings late in the 19th century as a shirt used in polo matches in India and Great Britain. Fast-forward to today when the new performance fabrics have changed the humble polo shirt from a fashion ho hum to a fashion statement! Every manufacturer now attributes some type of wicking characteristics to their athletic apparel. Some manufacturers use spray on applications for wicking and odor-prevention properties. Some manufacturers use cotton/poly blends, or stretchable fabric components such as Lycra or Spandex to increase flexibility and breath-ability. One manufacturer even weaves little texture bumps into the underside of the fabric to lift the fabric away from the skin! All in the name of comfort in the hot summer sun!

Where did the Polo Shirt come from?
The Power of Promotional Bags!

The Power of Promotional Bags!

Considering purchasing bags as part of your next promotion?  Check out the following write-up from Bagmakers for the skinny on the branding power of bags!